January 06, 2023 Following the announcement of the launch of a new TV channel and digital platform, Lebanese journalist Tony Khalife discloses in social media the launch date of the new privately owned, independent multi-platform news channel 'Al Mashhad', that will be live on Wednesday 11th January, launching a new qualitative phase in the Arab media space entitled Keeping up with the aspirations of young Arab audiences and delivering content more in line with its priorities through unprecedented integrated visual and digital experiences across the region. "Al Mashhad" so named because for every story, act, viewpoint, and event, there is a SCENE--which translates to Mashhad in Arabic, will launch under the slogan "The landscape with us is complete" will provide 24/7 coverage to the public in the Arab region and the world And it will be available to the public via three satellite platforms, BADR 4 via frequency 11938, 27,500 vertical coding rate with 5/6 correction rate, 12322 Nile SAT via frequency, 30000 vertical coding rate with 3/4 correction rate, 11747 Hotbird via frequency, 27500 horizontal coding rate with 3/4 correction rate, and It will provide content that meets the aspirations of followers in the Arab Gulf, Middle East, Egypt, North Africa and Europe with a selection of leading Arab media professionals and influencers. Al Mashhad promises to offer a holistic and unique view tailored and curated for the Arab viewer. The content includes a new talk show hosted by Tony Khalife featuring opinionated personalities exploring issues of Arab and international importance. The platform seeks to cater to different audiences across the MENA region and will also run content ranging from News, Sports, High Tech and social talk shows to general Entertainment, Documentaries and satire shows. The platform aims to act as a media forum for Arab youth where they can communicate, voice their concerns and express their thoughts and views. The new media project incorporates political TV shows, social talk shows, and satire TV shows built on Arab reality and the surrounding scene. Social media will have a prominent place in the channel's shows, confirms Tony Khalife. Tony Khalifa confirmed that the launching of the channel and its digital platforms comes after months of hard work to develop strategies for interactive news and public content and to develop an exceptional network of programmes, some of which are exclusively dedicated to digital platforms as well as the achievement of innovative infrastructure in line with the requirements of contemporary media and investment in the human component training and equipping. In this context, Khalifa said: "As the launch of the Mashhad Channel approaches, the reverse of a milestone new moment in the Arab media space begins through a unique media organization across the region and the world with an identity that is an integral combination of digital and television media."
