11/05/2022 By mena.tv Team Member On Wednesday 18th May, ChannelSculptor Head of Insights Tassabih Hassan will take to the main stage at CABSAT to reveal the minute by minute viewing habits of over a million TV households during Ramadan 2022. Ramadan is the most important month of the year for the regional TV content and TV advertising industries, and yet it has remained largely unmeasured over the past 30 years. Industry observers have had to rely on telephone surveys to guide us on what audiences watched. Through their partnership with EVision’s TAM system, the ChannelSculptor team last year began providing access to detailed audience analytics based on return path data (RPD) from eLife set top boxes to major broadcasters such as Disney, Warner, Dubai TV and Sharjah TV. However, up until now these viewing details have remained under wraps. This exclusive presentation will provide a glimpse for the first time into the actual viewing, by nationality, of over a million TV households in the UAE – right down to individual titles and genres. “I’m looking forward to sharing, for the first time, passive measurement data showing exactly which TV channels and shows won the hearts Arab TV audiences” commented Tassabih Hassan, “be prepared for some surprises!”
