December 10, 2022 The recent programming course, presented by the Abu Dhabi Media Group, through its various channels was characterized by unique programs, through which it was able to keep up with the great development of social media sites, which has come to attract people greatly away from screens. Abu Dhabi Media' social media program " Al Mugharid ", presented by Amer Hassas, via "ADtv" platform and Emarat Channel, with huge viewership and unprecedented interactions on social media sites. In which, the third season of "The Tweet", has surpassed the 2 million-watch barrier, since just last October, reaching more than 7 million views overall, plus more than 277 thousand interactions based on IPSOS measurements. The program has been a great success creating a different concept taking social media platforms to television, and creates a constructive dialogue that focuses on the importance of accepting the dissenting opinion and taking responsibility. The program is based on an innovative idea, focusing on hosting influential personalities with their tweets on Twitter, and opening up a debate about these tweets, knowing their meaning, meanings and purpose, which leads to going into their specialties, and posing problems for society in general, with the aim of listening to influential opinions, who have been able to attract the public towards their tweets. The guests are selected according to the content they provide, the way they present their ideas, and the audience's interaction with them, in an effort to raise awareness and inform people of the impact of what is written on various social media sites.
