Saudi Arabia’s leading digital enabler, has announced an extension of its strategic partnership with Netflix, one of the world’s top entertainment services, to expand customer access to premium content through the stc tv platform. Effective April 18, 2026, the collaboration makes Netflix a complimentary inclusion for customers subscribing to Baity fiber packages, marking a major step in simplifying streaming access for households across the Kingdom. Under the extended agreement, Baity fiber subscribers will receive free Netflix access alongside a curated portfolio of premium OTT services integrated into stc tv. The upgraded package, currently in a testing phase with select customers, is scheduled for wide-scale rollout in early summer 2026. Additionally, stc customers can bundle two or more streaming services at discounted rates, consolidating what would otherwise require separate payments, logins, and payment methods into a single interface. Mohammed Al Kuraishi, Head of Business Development and Partnerships for Middle East and Africa at Netflix, stated: “We’re excited to extend our partnership with stc group to make Netflix even more accessible across the Kingdom. This partnership brings Netflix closer to even more households, making it easier for members to connect with the stories they love, whether global hits or Arabic favorites that reflect the region’s unique voices.” The partnership addresses a growing challenge in Saudi Arabia’s streaming landscape: consumers managing multiple platforms, each requiring separate subscriptions and billing. By consolidating billing and content discovery into one platform, stc reinforces its position as the Kingdom’s leading content aggregator, bringing diverse entertainment options to families in a single, seamless experience. With this move, stc tv’s curated portfolio now includes global giants alongside regional favorites, enhancing value for fiber customers and setting a new benchmark for bundled streaming services in the MENA region. TheBaity fiber package with Netflix is expected to drive significant uptake as summer approaches, aligning with Saudi Arabia’s vision for a digital-first entertainment ecosystem.
