OSN Targets Gen Z Demographic with Strategic eCLUTCH Partnership and 7-Channel Esports Rollout OSN has announced a significant expansion of its linear and digital offering through a strategic partnership with premium esports broadcaster eCLUTCH. The deal will see the integration of seven dedicated eCLUTCH channels into the OSNtv lineup, effective immediately. This move represents a calculated pivot by the region’s leading entertainment network to capture the high-growth gaming demographic and diversify its portfolio beyond traditional scripted and lifestyle content. The new channels will provide round-the-clock coverage of global esports tournaments, competitive leagues, and original gaming programming. Notably, the package also includes coverage of Padel, a sport that has seen exponential growth across the GCC, further localizing the appeal of the offering. By embedding a dedicated esports ecosystem within its primary aggregation platform, OSN is positioning itself to retain younger audiences who traditionally bypass linear pay-TV environments. "With eCLUTCH, we're expanding OSN's entertainment portfolio to include a full suite of esports and gaming channels... allowing us to reach new, dynamic audiences," stated Imad El Khoury, VP Commercial, MENA at OSN. For eCLUTCH, the deal marks a critical milestone in its global expansion strategy, granting it access to OSN’s established premium subscriber base. Arnaud Verlhac, CEO of eCLUTCH, noted that the partnership creates a space where "competitive gaming becomes part of mainstream entertainment." This collaboration underscores the evolving nature of the MENA pay-TV market, where operators are increasingly acting as super-aggregators of niche, high-engagement verticals.
