MBC Group’s Net Profit Soars 71% as Diversification Pays Off and Shahid Nears Breakeven MBC Group has released a robust financial report for the first nine months of 2025, demonstrating the success of its diversified media strategy. The Group posted a 29.9% year-on-year revenue increase, reaching 3.8 billion SAR. More significantly, consolidated net profit surged by 70.8% to 427.8 million SAR, up from 250.5 million SAR in the same period last year. The growth was comprehensive, firing across all three of the Group's core segments. For industry observers, the most critical story is the performance of the Shahid streaming platform. The segment’s revenue grew by 26.2% to 1.0 billion SAR, driven by a 27.0% jump in subscription (SVOD) revenue and a 23.4% rise in advertising (AVOD) revenue. Crucially, Shahid has dramatically narrowed its net loss to just 23.3 million SAR for the nine-month period, down from a 61.2 million SAR loss in 9M 2024, signaling a clear and disciplined path to profitability. The platform’s resilience was particularly tested in sports. Following the end of its Saudi Pro League (SPL) rights, Shahid’s sports vertical performed better than expectations. It successfully pivoted its portfolio to include major European leagues like the Bundesliga, Coppa Italia, and Copa del Rey, retaining a strong user base. The Group's profit engine, Broadcasting & Other Commercial Activities (BOCA), remained the largest contributor to profitability. The segment’s net profit climbed 44.6% to 431.4 million SAR. This was propelled by a 31.1% growth in broadcasting and technical services and stable TV advertising performance. Meanwhile, Media & Entertainment (M&E) Initiatives—the segment aligned with Vision 2030 projects—saw revenues nearly double, jumping 80.7% to 687.0 million SAR. This growth was driven by the successful delivery of major projects, with over 90% of the 2025 production slate, including hits like 'The Voice' and 'Top Chef', produced in Saudi Arabia. MBC Group's 9-month performance illustrates a mature media giant successfully balancing its legacy profit centers while aggressively scaling its digital and KSA-centric initiatives toward sustainable profitability.
