Global FAST Network wedotv Launches in MENA with e&'s evision In a major development for the region's free ad-supported streaming TV (FAST) market, global network wedotv has officially launched in the MENA region through a strategic distribution deal with e&'s media arm, evision. Effective today, two localized wedotv channels are available on the TV by e& service and the STARZ ON streaming app, with a third set to launch next month. The partnership is a clear indicator of the rapid maturation and monetization of the FAST ecosystem in the Middle East. It sees a major global FAST provider making a significant entry into the market by partnering with one of the region's most powerful telco and media players. For evision, the deal accelerates its strategy to build its STARZ ON platform into a leading aggregator of high-quality, free-to-watch content. The newly launched channels, wedotv BIG Stories (factual/adventure) and wedotv sports MENA (live sports), have been fully localized with Arabic subtitles, a crucial factor for success in the region. Sunil Joy, Head of Content at evision, called wedotv an "ideal partner to expand quality, engaging content across the region," citing their "proven global expertise." This move by wedotv, which already has a strong presence in Europe, Asia, and the US, underscores the growing importance of the MENA region in the global FAST landscape. The partnership between a global content specialist and a regional distribution powerhouse like evision provides a powerful blueprint for future growth in the ad-supported streaming sector.
