ThePubverse Signs ThePubverse Signs Exclusive MENA Ad Deal with Whale TV, Unlocking Massive CTV Inventory In a landmark deal for the region's advertising technology sector, ThePubverse, the media monetization arm of ArabyAds, has signed an exclusive partnership with independent TV OS maker Whale TV. The agreement grants ThePubverse the exclusive rights to Whale TV’s display and video advertising inventory across the GCC and Egypt, creating a massive new gateway for advertisers to access premium Connected TV (CTV) audiences. This strategic collaboration significantly expands the available premium CTV inventory in the MENA market. Whale TV's operating system is licensed to more than 400 TV brands globally, including major names like Philips, JVC, and Telefunken, giving advertisers unprecedented scale. The partnership allows both regional and global brands to reach households across MENA through brand-safe and data-driven CTV environments, using a variety of formats including in-stream video and high-impact display ads. “This partnership significantly expands what’s possible for advertisers in MENA,” commented Ayman Haydar, CEO of ThePubverse. “By bringing Whale TV’s global CTV inventory into our ecosystem, exclusive across the GCC and Egypt, we’re offering brands greater scale, smarter placements, and access to truly premium environments.” Chris Hock, Vice President of Whale TV Ads, added: “Our partnership with ThePubverse represents a natural alignment between two companies driving the future of CTV. ThePubverse brings a clear understanding of the MENA market, and together we’re unlocking new value for advertisers through scale, premium inventory, and a unified approach to Connected TV monetisation.” The deal is a powerful indicator of the maturation of the programmatic CTV market in the region, combining global inventory scale with localized monetization expertise.MENA Ad Deal with Whale TV, Unlocking Massive CTV Inventory In a landmark deal for the region's advertising technology sector, ThePubverse, the media monetization arm of ArabyAds, has signed an exclusive partnership with independent TV OS maker Whale TV. The agreement grants ThePubverse the exclusive rights to Whale TV’s display and video advertising inventory across the GCC and Egypt, creating a massive new gateway for advertisers to access premium Connected TV (CTV) audiences. This strategic collaboration significantly expands the available premium CTV inventory in the MENA market. Whale TV's operating system is licensed to more than 400 TV brands globally, including major names like Philips, JVC, and Telefunken, giving advertisers unprecedented scale. The partnership allows both regional and global brands to reach households across MENA through brand-safe and data-driven CTV environments, using a variety of formats including in-stream video and high-impact display ads. “This partnership significantly expands what’s possible for advertisers in MENA,” commented Ayman Haydar, CEO of ThePubverse. “By bringing Whale TV’s global CTV inventory into our ecosystem, exclusive across the GCC and Egypt, we’re offering brands greater scale, smarter placements, and access to truly premium environments.” Chris Hock, Vice President of Whale TV Ads, added: “Our partnership with ThePubverse represents a natural alignment between two companies driving the future of CTV. ThePubverse brings a clear understanding of the MENA market, and together we’re unlocking new value for advertisers through scale, premium inventory, and a unified approach to Connected TV monetisation.” The deal is a powerful indicator of the maturation of the programmatic CTV market in the region, combining global inventory scale with localized monetization expertise.
