In Landmark MENA Deal, WATCH IT Partners with Samsung TV Plus to Launch 8 FAST Channels CAIRO, EGYPT – In a landmark move for the region's streaming landscape, leading Egyptian platform WATCH IT has partnered with Samsung TV Plus to launch eight new FAST (Free Ad-supported Streaming Television) channels across the Middle East and North Africa. The deal makes WATCH IT's rich library of premium Egyptian and Arabic content available for free to millions of Samsung Smart TV users for the first time. This strategic partnership marks a major expansion for WATCH IT into the rapidly growing FAST channel ecosystem, significantly broadening its reach beyond its subscription-based service. The collaboration leverages WATCH IT's high-value, iconic intellectual property with Samsung's massive device footprint. The curated lineup of channels is designed for family-wide appeal and includes dedicated channels for: Iconic classics like "Layaly El Helmia" and "A'elat Al Hag Metwaly." Beloved family dramas such as "Abu El Arousa." A dedicated kids' channel featuring legends like "Bakkar" and "Bogy w Tamtam." A channel for WATCH IT Originals, including the hit show "Sold Out." This move represents a powerful synergy between a leading regional content powerhouse and a global technology giant. For WATCH IT, it unlocks a massive new audience and creates a new revenue stream. For Samsung TV Plus, it adds a slate of premium, highly sought-after Arabic content, significantly strengthening its value proposition for the MENA market. This partnership is a clear indicator of the maturation of the regional streaming market, showcasing an innovative strategy to monetize deep library content and meet the growing consumer demand for free, ad-supported viewing options.
